`MIDMIX` WAS FIRST ORGANISED IN 1998, AND SINCE THEN WE ARE ORGANIZING THIS EXPO EVERY YEAR. MIDMIX ANCHORS COSMETICS & TOILETRIES, FOOD & BEVERAGE, HOUSEHOLD & KITCHEN WARES, JEWELRY, FURNITURE, COMPUTER (HARDWARE & SOFTWARE), SERVICE COMPANY ( SUCH AS BANK, INSURANCE, AIRLINES, HOTEL, TOURS & TRAVELS) & ALL KINDS 0F FMCG.

UNDER ONE ROOF THIS EXPO OPENS A WINDOW TO THE WORLD OF FUTURE TECHNOLOGY PERSPECTIVES. IT GIVES AN OPPORTUNITY TO SEE AND REFLECT ON THE POWER OF INNOVATION.

MOST OF THE EXHIBITIONS TAKE PLACE AT THE END OF THE YEAR. BUT ACCORDING TO THE EXHIBITORS, IT IS VERY IMPORTANT TO EXHIBIT THEIR PRODUCTS IN THE MIDDLE OF THE YEAR.

A MIXED FAIR IS ALWAYS INEVITABLE AS IT ATTRACTS MANY TARGETED VISITORS FROM DIFFERENT SEGMENT.

THE OBJECTIVE BEHIND THE EXHIBITION IS TO FILL UP THE GAP BETWEEN DEMAND AND SUPPLY IN RESPECT OF ALL THE ABOVE MENTIONED PRODUCTS TO CREATE A LUCRATIVE ONE STOP MARKET FOR EXPERTS, MANUFACTURERS, PROPRIETORS, PRODUCERS AND ALL OTHERS CONCERNED.